In honor of Google’s 10th birthday they have brought back their oldest available index, from January of 2001. It’s just like hopping into a time machine, heading back to 2001 and then wasting your afternoon on Google.
Since we provide web design and search engine optimization services for our clients, it has been interesting to look back and check the rankings for certain keywords and view the old archive versions of web sites. Web 1.0 in its finest.
How did you rank for your keywords back in 2001?
For only 7 years, it’s surprising how many products and web sites didn’t exist yet.
In 2001 an iPOD was just a futuristic, video game system where users would climb inside a pod, put on their 3D glasses and head phones and battle their friends. And like all the great sci-fi movies, they somehow managed to make the future look really old.
In addition Google has also provided an interactive timeline that details the evolution of Google as well as year-end lists of the most frequent queries for each year.
Some interesting things to take note of:
Number one, on a branding tip, take note of Google’s consistency. Consistency is one of the most important characteristics a brand can have. Your image is your most important asset so you should define and protect it. Too many small businesses use different fonts on everything they produce, abuse their logo and use different shades of their company colors. Blue is blue right? Wrong.At MODassic we can’t stress this enough to our clients and is why we develop brand guidelines for all our branding clients, for FREE!
Number two, Britney Spears is always at the top of year end search results.
