DISQUS is one of our favorite WordPress comments plugins. It’s simple, powerful, well designed and allows users to easily comment on your blog posts using any one of their social media account logins.  Users don’t have to create an account on your site just to leave a comment or comment anonymously. This makes commenting easy and [...] Read More…

Too often we see companies whose colors on their website aren’t quite the same as their business cards, their brochures don’t match their trade show booth and so on. Generally this is the result of the marketer or designer not understanding the proper use of color across different mediums and not having clearly defined brand [...] Read More…

Specialization is great. In fact, when working to position our clients and their services, specialization is often a key differentiator. However there are certain situations when a comprehensive, integrated solution works best. We can look to the auto repair industry for examples of how comprehensive services provide customers with better results. I have a local [...] Read More…

If you’re confused over the difference between the many image file types, you’re not alone. When starting off a project, one of the first things we request from the client is a vector file of their logo. However, that request is often met with blank stares or responses like “can’t you just pull the logo [...] Read More…

Companies spend thousands (often millions) of dollars and countless man hours developing and marketing their products. However, a sale often hinges on a simple first impression, gut feeling or the customer’s memory. Often that first and hopefully lasting impression comes from your logo. A logo is the centerpiece of your branding strategy. It defines not [...] Read More…