Best practices for email marketing subject lines

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Last month I received an email from a trusted sender with the subject line “Re: ideas in your inbox.” I was confused as to why I was receiving a reply to a message I did not write with a subject I did not know. When I opened this email, I discovered that it was not [...] Read More…


How to remove and turn off the DISQUIS “Around The Web” Discovery links.

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DISQUS is one of our favorite WordPress comments plugins. It’s simple, powerful, well designed and allows users to easily comment on your blog posts using any one of their social media account logins.  Users don’t have to create an account on your site just to leave a comment or comment anonymously. This makes commenting easy and [...] Read More…


What every marketer needs to know about color

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Too often we see companies whose colors on their website aren’t quite the same as their business cards, their brochures don’t match their trade show booth and so on. Generally this is the result of the marketer or designer not understanding the proper use of color across different mediums and not having clearly defined brand [...] Read More…


MODassic is an official Google Certified Partner!

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We are proud to announce that as of today MODassic Marketing is an official Google Certified Partner! We have worked hard to meet the qualifications to earn this distinction. To become a certified adwords partner we go through hours and hours of training, must pass multiple tests and prove our experience through meeting budget requirements of our [...] Read More…


Marketing and the art of automobile maintenance

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Specialization is great. In fact, when working to position our clients and their services, specialization is often a key differentiator. However there are certain situations when a comprehensive, integrated solution works best. We can look to the auto repair industry for examples of how comprehensive services provide customers with better results. I have a local [...] Read More…