Here in Dallas it’s hot… really hot. We’re setting records for most consecutive days over 100 degrees and we’re even setting records for highest lows. Yeah that one confused me too. Basically it’s hot even when the sun goes down. While walking the aisle of World Market last night, I saw this pack of Shiner [...] Read More…

In the advertising battle between luxury car brands Audi and BMW, I think it’s pretty clear who won this one. Audi has to be shaking their heads as they certainly asked for it.

Here is the new post-bankruptcy commercial from GM (General Motors).  Marketing a bankrupt company is always a massive challenge, especially one with such a public collapse.  This is just a small piece of what will be a massive rebranding, but I think this commercial is a pretty good start.

Here are some great examples of logo design rebranding, as pulled together by @liammckay who gives us his Top 50.  Below are my favorites from his list. You’ll notice lower case letters are very popular in rebranding.  I believe this is because lower case letters give your brand a more “personal” feel, which fits in with [...] Read More…