BING is Microsoft’s recently rebranded search engine. They changed things up in an attempt to compete with, or at least slow down, the increasing dominance of Google. The jury is still out if it will gain any market share, but it still pulls enough traffic that it is important that your site is well represented.
One of the main focuses of BING is comparison shopping.
Bing is focusing a large part of its million dollar ad campaign and functionality on their tagline “Bing and decide”. If you have an eCommerce website or have shopped on an eCommerce site, then I’m sure you understand the importance of user reviews in making purchasing decisions. In an effort to make BING the search engine of choice for comparison shopping, they include REVIEWS in the search results.
IMPORTANT: BING is pulling their user reviews directly from these 3 sites:
These review sites are not just important for BING. These review sites (especially Yelp) are referenced on numerous sites and iphone applications. So, be sure that your site is accurately listed on those sites and encourage your customers to leave positive reviews. If you get positive feedback or a great testimonial in person or over the phone, don’t be afraid to ask that customer if they would mind posting that online where it can really do you some good!
And I’m sure you will all start hearing a lot about another SEO-ish acronym DEO (Decision Engine Optimization)
