You will work with clients and our in-house team to develop detailed audience personas and implement content strategies to achieve their goals. Using inbound marketing tactics such as content development, search engine optimization, social media, landing page conversion testing, online advertising, and email marketing, you will work with our strategists to drive website traffic, convert traffic into leads, and nurture those leads into customers. You will write and edit an array of projects, including blog posts, white papers, and newsletters. You will closely monitor analytics and develop monthly internal reports as well as client reports.
We’re looking for someone who is a great listener, can quickly learn a client’s industry and voice and knows how to pull needed information from clients to develop a strategy.
What We’re Looking For
A good writer who can adopt client’s voice / tone
Able to quickly size up a business
Organized and comfortable managing multiple projects
Can present ideas clearly and effectively
Can produce actionable insight and meaning from analytics
Passion for doing things right, not just getting them done
Comfortable participating in all phases of project cycle
Isn’t above any project, task or client
Familiar with inbound marketing concepts and strategies
Understanding of SEO best practices
Experience with email marketing and marketing automation
Bonus Points
Hubspot experience or Hubspot certified
Proficient with Google Analytics
Proficient with Google AdWords
Experience developing audience personas
Understanding of cost per acquisition metrics and conversion rates
