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The Marketing Glossary

AdWords

| 'ad-ˈwərds |

What is Google AdWords?

AdWords is Google’s proprietary pay-per-click online advertising program that allows advertisers to place ads among organic search results. AdWords is an auction, in which advertisers bid on keywords and search terms that they believe their customers are searching for and pay only for clicks on their ads. AdWords allows its advertisers to set a daily budget and only to pay for the clicks to the landing pages they choose.