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The Marketing Glossary

API

| API |

What’s an Application Programming Interface (API)?

An Application Programming Interface (API) relates to a set of standards for accessing web-based software. Publicly released APIs, like those by Facebook, Google, Amazon, and Microsoft allow developers to create apps and websites that harness the functionality of those web-based pieces of software.

What’s an example of an API’s use?

For example, when a user uses their Facebook identification to sign up for a service, Facebook’s API is the connection that makes this possible. API’s are also used to integrate different systems. For example, your developer may use an API to connect your website contact forms directly to your CRM or Marketing Automation system.