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The Marketing Glossary

Backlink/Inbound Link

| ˈbakˈliŋk/ˈin-ˌbau̇nd ˈliŋk |

What is a backlink?

A backlink—also referred to as an inbound link—is an incoming hyperlink from one website to another. The gathering of backlinks is called link building, and link building is an important part of an inbound marketing and SEO strategy. The more authoritative backlinks a webpage has, the more likely it is to have a higher organic rank, a higher domain authority, and in turn, the more likely the content is to be viewed by a wider group of visitors. Search engines, especially Google, trust content that has many good quality backlinks pointing to it and serve that content up more readily to its users.