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The Marketing Glossary

Bounce Rate

| ˈbau̇ns ˈrāt |

Bounce rate, a Google Analytics metric, is the percentage of single-page sessions, or visits that consist of only one page. A high bounce rate can differ according context. If a visitor has arrived and not found what they need, they may leave or “bounce” from the site. Or it could mean a visitor found what they were searching for, such as a phone number, and left the site with a good experience.

Bounce rate can be influenced by many different factors, including site design, UI and UX.