Sound Smart in Meetings

The Marketing Glossary

Brand Standards

| ˈbrand ˈstan-dərds |

Brand standards, also called brand guidelines or corporate identity manual, are the requirements for visually representing your brand. Usually, a document details what fonts you use and for what purposes, any colors your brand uses (and the hexadecimal codes, RBG numbers, CMYK percentages, and Pantone numbers associated with each), how your logo should be used, etc.

Brand guidelines are based on your brand identity. To see what’s essential to your brand identity, download our free Brand ID Checklist!