Sound Smart in Meetings

The Marketing Glossary

Conversion

| kən-ˈvər-zhən |

What is a conversion?

The definition of a conversion is somewhat twofold. In a general sense, a conversion happens when someone becomes a paying customer. But a conversion can also be when a user takes an action that you have deemed as valuable. That can be almost anything—filling out a form, downloading an ebook—whatever you decide is most valuable to your business.