Sound Smart in Meetings

The Marketing Glossary

Cookies

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What is a cookie?

An HTTP cookie is a small piece of data that is sent from a website and then stored in the user’s web browser and collects user information. Cookies are used so that websites can remember information about the user, like what items were in their shopping cart during their last session or what pages they have visited before.

For example, Google Analytics uses HTTP cookies to gather information about a website’s users to monitor their habits on a site. This kind of information is very valuable to marketers.