Sound Smart in Meetings

The Marketing Glossary

Copywriting

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What is copywriting?

Copy is content meant to persuade someone to take action—buy a product, download an ebook, sign up for a newsletter, etc. Copywriting is the act of writing that content.

Why is copywriting important?

Copywriting is very important to marketing because it is what makes the consumer actually take an action related to a brand. Your website can look great, but if it doesn’t have meaningful copy that pushes people to interact with you, it is useless.