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The Marketing Glossary

COS (Content Optimization System)

| COS (kən-ˈtent ˌäp-tə-mə-ˈzā-shən ˈsis-təm) |

Hubspot’s COS is similar to a CMS like WordPress, except it integrates website pages, email, forms, and analytics into one platform. It is a holistic solution that lets you manage your website and manage other components of your digital marketing, all in one space.