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The Marketing Glossary

CRM

| CRM |

CRM is a sales/marketing acronym which either describes Customer Relationship Marketing or a Customer Relationship Management tool that acts as a database to facilitate and coordinate marketing activities. Some of the most popular CRMs include Salesforce, Hubspot CRM, SugarCRM, Microsoft’s ClickDimensions, Oracle Sales Cloud, BatchBooks and many others.

CRM’s can be simple online databases of contacts as well as a very advanced and customized marketing and sales tool.

In addition to basic contact and company information, common features of CRM include activity notes to indicate when you last communicated with a contact, tasks and reminders that help you know when to follow up with a contact. Often times a CRM will be integrated with a website to capture leads directly from a website and integrated with a marketing automations system to assign those contacts to automated marketing efforts.