Sound Smart in Meetings

The Marketing Glossary

Customer Retention

| ˈkəs-tə-mər ri-ˈten(t)-shən |

Customer retention refers to activities and actions that a company takes in order to keep, or retain, customers. Things like loyalty programs and email marketing are put in place to keep customers engaged and coming back to purchase from that company. Oftentimes, it is cheaper to retain a current customer than it is to acquire a new one.