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The Marketing Glossary

Drip Campaign

| ˈdrip kam-ˈpān |

What is a drip campaign?

Drip campaigns are also called many other names—like drip marketing, automated email campaigns, or marketing automation. They refer to a set of marketing emails that are sent out automatically to leads on a schedule. The idea is to “drip” your content down to your contacts, on a steady pace that keeps them engaged and your brand top of mind.

How do I set up drip campaigns for my company?

By using some sort of marketing automation or CRM software. We really like Hubspot, but there are some other good solutions out there. Take the time to search and evaluate what solution is best for you.