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The Marketing Glossary

Email Blast

| ˈē-ˌmāl ˈblast |

What is an email blast?

An email blast, sometimes also called a bulk email or mass email, is an email that is sent to many people at the same time. Usually, email blasts are sent out when there is something urgent or newsworthy that your company wants to tell its contacts, like when you are having a sale. Email blasts are for when you want to send to people in a one-off fashion, while automated marketing emails are used when you want to send a series of emails to your contacts.