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The Marketing Glossary

Google Analytics

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What is Google Analytics?

Google Analytics is Google’s proprietary website analytics platform. By inserting code snippets into your website, you can use Google Analytics to help you recognize where your web traffic is coming from, how people interact with your website, what parts of your site capture their attention, and what elements leave something to be desired.

Should I be using Google Analytics?

It’s an incredibly powerful tool, and the data it provides could really help shape your marketing strategy. It’s also free, so it doesn’t hurt to use it.

For more information on Google Analytics, download our Google Analytics Starter Guide.