Sound Smart in Meetings

The Marketing Glossary

Heat Map

| ˈhēt ˈmap |

What is a heat map?

A heat map is a visual representation of where site visitors focus their attention on your website. Heat maps can help you gain valuable insight about what site content is important to users and the paths they take on your pages. Areas that they pay more attention to will be “hot” and red, while “cooler” areas are represented with blue.