Sound Smart in Meetings

The Marketing Glossary

Meta Description

| ˌme-tə di-ˈskrip-shən |

The meta description is a short snippet of text (about 165-175 characters) that summarizes a webpage’s content. Search engines use the meta description of a page as the short blurb describing the site underneath a search engine result. Therefore, an optimized meta description is an important part of on-page SEO.