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The Marketing Glossary

Meta Tag

| ˌme-tə ˈtag |

Meta tags are bits of HTML code that provide data about a webpage’s content to a search engine. Meta tags do not appear on the page itself, but within the head tag of the page’s HTML code.

The meta tag has different attributes that tell search engines different things. For example, the Description attribute describes what your webpage is about. Optimizing your meta tags is an important part of on-page SEO.