Sound Smart in Meetings

The Marketing Glossary

Opt-out/Unsubscribe

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What does it mean when someone opts out or unsubscribes from your emails?

When someone elects to opt out or unsubscribe from your email marketing, that means they have chosen to no longer receive emails from you.

Why is it important to include an unsubscribe link in your emails?

You must add an unsubscribe link to the bottom of every email marketing message. Sending an email without an unsubscribe link violates CAN-SPAM regulations, can significantly damage your email sender credibility, and can even potentially leave your marketing open to costly fees or litigation.

In addition to being a legal requirement, adding an unsubscribe link is smart email practice. You only want to send emails to people who actually want to hear from you. Don’t try to trick people into staying on your list—make your unsubscribe link clearly visible and offer a simple unsubscribing process.

To learn more about email marketing best practices, download our free ebook.