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The Marketing Glossary

Remarketing/Retargeting

| ˈrā-ˈmär-kə-tiŋ/ˈrā-ˈtär-gə-tiŋ |

Remarketing and Retargeting are two words for the same concept. Remarketing helps you reach people that have already visited your website. By using cookie data, you can put your ads in front of users that have already been on your website to reinforce your brand positioning in their minds and encourage another visit to your site.

Studies show that anywhere from 95 to 98 percent of people do not buy on their first visit to a site. But remarketing is not only a second chance to get visitors to convert on your site. It’s also a great branding tool as it keeps your brand and your message in front of potential customers. Remarketing helps your brand stay top of mind, and in front of the customers who have visited your site. It helps to reinforce your brand awareness. The best part of remarketing is that with most platforms, like with Google’s Remarketing in AdWords, you only pay for clicks. Therefore you can get thousands of brand impressions to people who have been to your site for free. Those brand impressions are valuable advertising for your brand.