Sound Smart in Meetings

The Marketing Glossary

SQL (Sales Qualified Lead)

| SQL (ˈsālz ˈkwä-lə-ˌfīd ˈlēd) |

A sales qualified lead is further along in the buying process than a marketing qualified lead, and as such are much more sales ready. Think of it this way: a MQL could become a customer at some point, but an SQL is ready to become a customer now.