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The Marketing Glossary

Title Tag

| ˈtī-təl ˈtag |

What is a title tag?

A title tag is an HTML element that is used to describe the page in SERPs. It is displayed at the top of a web browser, usually to the right of a website’s favicon.

What’s the best practice for title tags?

In many web browsers, only the first 55 to 60 characters of a title tag are actually displayed, but since title tags are important for SEO, usability, and increased incidence of sharing, it is wise to include at least one keyword in your title tag, which can be more optimized than the title of the article it refers to.