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The Marketing Glossary

UI (User Interface)

| UI (ˈyü-zər ˈin-tər-ˌfās) |

UI or User Interface refers to the physical elements that a user engages with. On a webpage or device this includes menus, buttons, date pickers, and text fields, plus elements like breadcrumbs, image sliders, pagination, etc. The user interface should seamlessly guide the user through a website or app and communicate the strengths and positioning of the brand while doing so.