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The Marketing Glossary

UX (User Experience)

| UX (ˈyü-zər ik-ˈspir-ē-əns) |

User experience, or UX, is a term that is thrown around quite a bit, and more trendy to write on a whiteboard than it is to be explained. Essentially, it is user satisfaction as related to a website’s usability, accessibility, and reliability. When considering UX, ask yourself, “Does the user have a positive interaction with my site?”