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The Marketing Glossary


| CMYK |

What is CMYK? The CMYK color model is a subtractive method used in printing where four colors (cyan, magenta, yellow, and black) are combined to create all other colors. Mixing equal amounts of cyan, magenta, and yellow produces a rich black. It differs from RBG because RGB is additive and thus when equal amounts of those colors are mixed you end up ... (read definition)


| ˈker-niŋ |

Kerning is the amount of space between characters in a font. Sometimes, the automated spacing between letters is uneven depending on which characters are used, so the kerning is adjusted in order to achieve a more visually pleasing result.