You would speak differently to someone based on who they are, what they already know, and what their goals are, and we believe your marketing should do the same. There is no one-size-fits-all messaging.
Your story doesn’t change, yet simply providing your audience with the right message at the right time is essential. Your website, email marketing and content should create a highly relevant and tailored experience that speaks to your audience at each step of the customer journey.
At the end of the day, this isn’t about technology, algorithms and AI, but rather providing a more relevant and human relationship between your customer and your brand.