Your brand is much more than a logo and color palette. It’s the visual and emotional representation of your company. It’s the impression you make and how you communicate without saying a word. Your brand identity can influence things like profit and consumer loyalty just as much as (and sometimes more than) your actual product or service, so it needs to be strong, unified and clearly defined. Many large consumer brands put together large brand standards documents clearly defining every detail and rule regarding their brand. Far too many medium and small businesses have no brand rules or brand standards at all. You’ll see them use different shades of their brand colors, different fonts on everything, and even use logos on inappropriate backgrounds, or logos that are stretched or skewed.
At MODassic, we believe no business is too small to take their brand identity seriously. Your brand is your most valuable asset. Download our Brand Identity checklist and to better define and protect it.