Workshops

Full or half day workshops – virtual or in-person

Ideal for city or county staff, CVBs, chambers or branding committees.This immersive workshop will prepare you for success by detailing community branding best practices, common mistakes to avoid and then diving into interactive branding exercises focused on your community.




get started

CivicBrand gave us insight into the discovery phase of city branding; including the challenges and how we might break down the work into more manageable steps.

Rich Brown,

Director of Economic Development - City of Santa Fe, NM

TOPICS COVERED

  • Comprehensive Brand Platform
  • The Role of Audience Personas
  • A Full Funnel Approach:  Awareness > Consideration >Experience > Ambassador
  • Brand Goals
  • Style Diagnostic
  • Brand Architecture
  • Tourism, Talent & Investment
  • The role of internal branding & messaging
  • Positioning and the Competitive Landscape
  • Measurement & ROI

work

insights

about

Contact
Privacy Policy

YOU'RE HEADED OVER TO CIVICBRAND.COM

This project is by CivicBrand, the civic focused division of our agency,
so this case study lives on CivicBrand.com
CAN'T WAIT TO SEE IT

share this page